K-Dot Tops Drake in Diss Track Earnings
Kendrick Lamar and Drake have had a longstanding musical rivalry that has sparked raucous fan debates and, indeed, well-nourished coffers. According to a December 12 report from Billboard about the highly publicized feud, Kendrick was declared the artist winner of the tussle.
The amount of income stashed by the aforementioned albums since their release in late spring adds up to almost $15.4 million from U.S. streaming, digital sales, and publishing sources by these two rap icons. All figures hereafter come from Luminate, the analytics company that consults for Billboard.
Over 87% or about $13.4 million of total revenue has been attributed to Kendrick Lamar through such diss tracks as “Not Like Us,” “Like That,” “Meet the Grahams,” and “Euphoria.” The most successful one, “Not Like Us,” garnered approximately $7.6 million, while his explosive collaboration with Future and Metro Boomin, “Like That,” generated around $4.6 million.
“Meet the Grahams” and “Euphoria” added $795,100 and $441,300. Revenue from Lamar’s unreleased diss track “6:16 in LA” is under wraps since it is not available on major streaming platforms.
Drake’s response tracks, “Family Matters” and “Push Ups,” lagged far behind and generated a mere combined $1.9 million. They earned $981,300 and $969,400, respectively.
No particular calculations of how much the artists have pocketed individually exist. Still, many industry insiders believe that label and publishing agreements are likely indicators of what they would eventually pocket.