Cole takes inspiration from Kanye West’s blogging era as he shares personal insights with fans
J. Cole has kicked off the year in a unique way—by launching his blog, The Algorithm, just hours before celebrating his 40th birthday. The Dreamville rapper announced the new venture on January 27 via his Inevitable website, bringing fans back to the blog era that once saw artists like Kanye West and Tyler The Creator sharing their unfiltered thoughts online.
In his first post, Cole explained his motivation behind the project: “This is just a place for me to share. I been wanted a lil blog for years. Somewhere to post random shit I fuck with where the audience is way smaller than it is on the social media platforms.” He also shared a link to L.A. rapper Ahmad’s classic 1994 track “Back in the Day,” his first blog post after reminiscing about hearing the song when he was nine.
As he prepared to turn 40 at midnight, Cole reflected on his life and expressed gratitude, adding, “2025 will be a good one.” Fans are speculating that this marks the beginning of new music from the rapper, especially since Cole has hinted that his long-awaited album The Fall Off could be released before the Dreamville Festival in April.
Cole’s blogging initiative echoes the early days of Kanye West’s KanyeUniversecity.com, where the rapper shared thoughts on everything from fashion to music. Similarly, Tyler, The Creator ran a blog between 2007 and 2010, documenting his life before his rise to fame. Cole follows in their footsteps with The Algorithm, offering fans a more personal glimpse into his world.