Bey, Ivy Park part ways with Adidas
Beyoncé and her Ivy Park brand have reportedly terminated their deal with Adidas. Per a report by The Hollywood Reporter, “a source close to the situation” claims Bey and Adidas “mutually agreed to part ways.” The multi-award-wining singer has allegedly been having “major creative differences” with the giant brand.
THR adds that “there has apparently been major creative differences between Ivy Park and Adidas, and Beyoncé is excitedly looking to reclaim her brand, chart her own path and maintain creative freedom.”